\section{Going Beyond}
But how all this really connect with the claim that I'm making that we need to take action immediately in order to protect our right to privacy before it is too late?\\
I think that another suggestion point of view is given by the novel by \textit{David Eggers} \textit{The Circle}\cite{thecircle}. In the book the author describe a society in which the company leader in the market of \textbf{social media} is growing at an unstoppable rhythm, expanding its business in basically every sector possible.\\
The main character is a new hire in this company, and through the novel she'll gain roles of major importance, but in doing that she'll sacrifice some of their initial beliefs and values embracing the philosophy of the company, that is basically to try to build a better world by embracing total openness towards the others in any scope possible. Indeed the character at the end will accept to wear a camera accessible always by anyone.\\
I think that after having finished the novel the 99\% of the reader said to themselves that in that situation they would have reacted differently, they would have never accepted those conditions and that the situations depicted by the author is too unrealistic. While I partially agree with this last conclusion that the novel takes to the extreme the consequences of the use of technology, I can't help but noticing that in the last years there have been a huge trend regarding the use of the data provided by the user of IT services, trend that goes under the buzzword \textbf{Big Data}.\\
So it may be true that we will never accept to voluntarily wear a camera that streams 24h per day what we see, but we also often accept conditions of use for products and services without even thinking that we may be giving access to a certain type of information to the supplier of the service or maybe even to a third party entity, as recently has happened with the Samsung Smart TV case were in the terms of use was suggested not to talk about delicate matters in front of the TV because that data could be shared with a third party entity for analysis purposes.
Obviously this is not the only case, and basically every service that we use on-line is free just because we are paying for the use by giving our informations, often in the form of meta-data, like history of research, pattern of utilization, geo-location informations and so on.\\
This type of culture were we are supposed to share everything may be problematic and I think that we may have different types of consequences.
The first problem that arises goes under the name of \textbf{Social Sorting}, that is the idea to categorize 
