\section{Introduction}
In our everyday life we are often exposed at articles, newspapers and media that argue about the possibility to sacrifice part of our privacy in favor of a \textbf{greater good}, the security of our society.\\
In this paper I don't want to state that I have the definitive solution to this problem, but that if we want to sacrifice our privacy we should do it in a conscious and informed manner, not in a subtle way like we are doing it now.\\
Indeed too often we give up a bit of our privacy simply by clicking the \textbf{agree} button on the \textit{terms of service} of a new application that we just downloaded on our smartphone. An example of how it could happen: we are just trying to download the newest and shiniest application to share moments of our life with our \textit{friends} and we are unconsciously agreeing to give the rights to utilize or distribute those images to the provider of the application.\\
We may not think that this is in some way damaging our privacy, but as we shall see it is.
I also find particularly subtle that in some way we care about our privacy when the actor involved is a government or a public entity, but too we often don't think at the consequences of leaving in the hands of private companies and organizations rights over our data and informations.\\
The other main point that I'll try to explain is that by simply trying to transfer concepts and normatives from the classical \textit{world} to the \textit{digital} one may be not enough, since as we often see in the field of \textit{computer ethics} this would be insufficient.\\
So my thesis is that we should in some sense review our concept of what concerns privacy and what not, going beyond the classical definitions used until now. This does not mean that we should simply give up our rights and accept blindly what society or more often companies and governments tell us it is right, simply because, for example, the economic interests that drive the choices and the direction of development that a big corporation follows can not be aligned with the interests of the individual, and we have so many examples of such situations that would be really useless to list some of them.\\
In conclusion I'll try to give evidence that the development of a framework suitable for all the discussions regarding this topic is necessary and would be the only way to enable our society to have a common ground for challenging and solving easily this problems in the future.
